Point of Sale Display & POSM Printing Singapore
Point of sale (POS) displays are display stands and printed materials, such as countertop, floor, gondola end, pallet and hang sell displays, that promote products where shoppers decide to buy.
Innova Print designs, prints and fabricates custom POS displays and POSM in Singapore for retail and FMCG brands, with no minimum order and a standard lead time of about one week.
This page covers retail display stands and POSM, not POS payment systems. POS displays are part of our wider retail branding Singapore services.
Last updated: November 9, 2026
What is Point of Sales Display?
A POS (point of sale) display is a display stand or promotional structure placed where shoppers make buying decisions: at the shelf, the aisle end, the counter or the checkout. It shows a product, carries the brand and promotion, and draws attention to an offer.
POS and POSM: POSM stands for point-of-sale materials, the printed and fabricated items that promote products in store, including shelf talkers, wobblers, standees and displays. A POS display is the structure that holds or showcases products. In practice, the two terms overlap, and most brands brief both together.
Retail POS Display Units: Types at a Glance
INNOVA PRINT
Countertop Display
A small unit for the counter or checkout.
BEST FOR: Impulse and small items
Floor-standing Display
A freestanding unit with shelves or hooks.
BEST FOR: Product launches and promotions
INNOVA PRINT
Gondola End Display
A display at the end of a supermarket aisle.
BEST FOR: High-visibility promotions
INNOVA PRINT
Standees
Freestanding printed cut-outs.
BEST FOR: Entrances and promotions
INNOVA PRINT
Header boards and signs
Printed boards that top a display.
BEST FOR: Brand and message
How to Choose Your POS Display
Use this guide to match your retail campaign needs with the right point-of-sale display solution for maximum effectiveness.
INNOVA PRINT
The Need
A short promotion across many stores
Recommended Solution
Corrugated Cardboard Display
The Need
A display that lasts for months
Recommended Solution
Corrugated Plastic, Acrylic or Metal
The Need
An impulse product at the checkout
Recommended Solution
Countertop Display
The Need
Maximum aisle impact
Recommended Solution
Gondola End or Floor Display
The Need
Bulk stock with a promotion
Recommended Solution
Pallet Display
The Need
Light packs on hooks
Recommended Solution
Hang Sell Display
Custom POSM displays made in Singapore
We design, print and fabricate in one place, so the structure, graphics and finish come from one team. Every display is made to your product and space.
What we offer
Sizes
Made to your size, based on your product, shelf or floor space
Construction
Flat-pack or assembled, shelf-ready options
Capacity
Designed around the product weight and number of packs per shelf or hook
Printing
Full-colour, printed in-house
Finishing
Lamination, die-cutting, scoring and assembly
Branding
Printed headers, backboards, side panels and shelf fronts
Materials
Corrugated cardboard
BEST FOR: Short to medium promotions, rollouts
Notes: Light, printable, economical. Not moisture resistant.
Forex Board
BEST FOR: Longer-running or moisture-prone displays
Notes: Light, durable, water resistant.
Foam board
BEST FOR: Headers, signs, standees
Notes: Lightweight and flat.
PVC
BEST FOR: Panels and durable signs
Notes: Rigid and moisture resistant.
Acrylic
BEST FOR: Premium displays and counters
Notes: Clear, sleek and durable.
POSM fabrication in Singapore
We build displays in our own workshop, so we can adjust a structure quickly, test it with your product and fix issues before production. Our process covers structural design, dielines, cutting, printing, assembly and quality checks, all in-house. That also keeps a project on one timeline, with one team to talk to.
Samples and approval
For custom displays, we recommend a sample or first-article check before production, so you can test the fit with your product. We start with a structural drawing and dieline, then a sample, then artwork approval, then production. Tell us if you need to present the sample to a retailer.
Rollouts and store delivery
Running a multi-store promotion? We can produce displays in volume and discuss packing and delivery for your stores or distribution centre. Tell us the number of stores, versions and your launch date, and we’ll plan production around them.
Retailer requirements
Retailers often set rules on display size, footprint, height, hook spacing and weight limits. Send us your retailer’s POSM guidelines before we finalise a design, so we can build to them.
Lead time, minimum order and pricing
Minimum Order
None
Standard Lead Time
About one week after artwork approval. Shorter or longer timelines can be discussed.
Sampling
2-3 business days for a structural mockup or printed prototype.
Pricing
Quoted per project, with a reply within 24 hours.
How pricing works
We don’t have a standard price list, because every display is made to your design. The cost depends on:
Ways to keep the cost down
Finalise artwork before production, choose the material to match how long the display is in store, keep the number of versions manageable, and plan the timeline early.
To get an accurate quote: send your product size and weight, quantity, display type, artwork and launch date.
Size & Type
The dimensions and specific display format required
Material
Selection of corrugated, plastic, acrylic or metal
Complexity
Structural elements including hooks, shelves, die-cuts, and assembly requirements
Production
Printing techniques, finishing options, and sampling/design time
Logistics
The volume of quantity, delivery, installation, and project timeline
How it works
1. Share your brief
Send your product details (size, weight), display type, quantity, artwork and launch date.
2. Design and quote
We propose a structure and layout, and send a clear quote within 24 hours.
3. Sample and artwork approval
Where needed, we build a sample and confirm the artwork.
4. Production
Your displays are printed, fabricated and quality checked.
5. Delivery
We deliver across Singapore, and can discuss in-store set-up.
Why brands choose Innova Print
Design, printing and fabrication in one place
Our workshop and printing run in-house, so one team handles the whole display.
No minimum order
Test with a single display, or produce thousands.
Made to your size
Displays are built around your product and space, not forced into a standard unit.
Fast, flexible timing
A standard lead time of about one week, with other timelines discussed.
One supplier for the in-store campaign
POS displays, shelf talkers, pallet displays, and window and floor graphics from one team.
Certified and registered
Innova Print Pte Ltd is BizSafe Level 3 certified and GeBiz registered.
Frequently asked questions
Related POS Solutions
For hanging packs. Efficient vertical merchandise solutions for strips and peg hooks.
For shelf-edge promotions. Catch shopper attention at the point of decision with custom-cut wobblers.
Our Point of Sale Display & POSM Solutions
We produce a wide range of custom POS displays and retail promotional materials to suit different products, campaigns and retail environments.
Countertop Displays
Compact and attention-grabbing displays designed for counters, checkout areas and promotional tables.
Countertop displays are ideal for:
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Product launches
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Promotional campaigns
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Seasonal promotions
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Small consumer products
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Checkout counter promotion
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Impulse purchases
Floor Standing POS Displays
Create a larger visual presence with a freestanding POS display.
Floor displays are suitable for supermarkets, retail stores, shopping centres and promotional areas where additional product visibility is required.
We can customise the:
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Height
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Width
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Number of shelves
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Product compartments
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Header panel
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Branding
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Graphics
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Display configuration
Gondola End Displays
The end of a supermarket or retail gondola is highly visible and provides an excellent opportunity for promotional campaigns.
Our gondola end displays can be customised with branded graphics, promotional messaging and product shelving to create a strong visual impact.
Ideal for:
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Supermarket promotions
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FMCG products
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Food products
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Beverages
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Household products
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Personal care products
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Seasonal promotions
Shelf Talkers & Shelf Displays
Make your products stand out directly from the shelf.
Shelf talkers and shelf-mounted displays are useful for highlighting:
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Discounts
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New products
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Special offers
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Product benefits
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Limited-time promotions
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Brand messages
Their compact size makes them particularly suitable for retail environments where floor space is limited.
Pallet Displays
For high-volume retail promotions, a customised pallet display can combine product storage and brand visibility into one powerful promotional unit.
Pallet displays are suitable for supermarkets and large-format retail environments, particularly for FMCG and promotional campaigns.
We can customise the display around your product packaging, campaign artwork and required quantity.
Header Boards & Promotional Displays
A strong header immediately communicates your brand and campaign message.
Custom printed header boards can be incorporated into floor displays, gondola displays, pallet displays and other retail structures.
Connect With Us
Share your display type, product size and launch date. We’ll reply within 24 hours with a clear, no-obligation quote
Operation Hours
Mon-Fri: 9am - 7pm